In 2025, fashion influencers are the true benchmarks of style and trends. Whether on Instagram, TikTok or YouTube, they dictate 2025 fashion trends, inspire millions of women and men around the world and offer new look ideas every day. So it's essential to follow the right accounts to stay at the heart of fashion and spot the pieces and styles that will be all the rage this year.
In this article, discover our selection of the 7 fashion influencers to follow in 2025 to stay ahead of the trends. Whether you want to discover influencers with a style opposite to your own to inspire you and step out of your comfort zone, or on the contrary you're looking for accounts with aesthetics you already adore, this article is made for you!
Zoé Hotuqui, of the Instagram account @zoehtq, is the sunniest influencer on the social networks! Her looks are just like her: colorful, vitamin-packed, original and unique! She knows how to perfectly marry acid colors and extravagant prints, to create ever more chic and iconic outfits. Thanks to Zoé's content, learn how to adopt a vintage and trendy style in 2025!
On her account, she shares her love of vintage and beautiful clothes with a story with her subscribers. In particular, she shows the rare pieces she can unearth at flea markets, thanks to her "come bargain hunting with me" format, and then highlights her way of styling them on a daily basis.
Zoé is also the author of the book "Vintage et seconde main", in which she shares all the knowledge she has gained from her 10 years' experience working in the clothing restoration workshop of a vintage fashion boutique.
Charlotte Pouget is the fashion influencer with a journalistic approach, who deciphers all the trends from the fashion week catwalks, and teaches you how to adopt them on a daily basis. She's THE person to follow if you want to be at the cutting edge of fashion and ahead of the latest trends.
As well as a sharp sense of style, she also has a highly specialized fashion knowledge and culture. On her YouTube channel @charlottepouget she shares videos where she analyzes the looks of stars on red carpets with her "fashion police" format, but she also dissects upcoming trends, presents the history of great fashion designers,... Etc. In short, there's a wide variety of information you need to become a fashionista.
On her Instagram account, you'll find shorter, but still exciting formats, highlighting fashion news.
On Cloz's blog too, we take a look at the year's fashion trends! Read our articles"Fall-winter 2025/2026 fashion trends: 5 must-have colors" and"10 fashion trends for 2025".
Lison Sebellin, of Instagram account @lisonseb is a French fashion influencer, now based in California, who embodies minimalist style to perfection! Her looks are always elegant, feminine and on-trend. She mostly wears clothes in sober colors, with clean, ultra-flattering cuts. Her subtle outfits stand out without overdoing it.
She is also the creator of her own clothing brand, Seliijan, which reflects her iconic style. She offers a selection of clean, timeless pieces inspired by her grandmother's chic French style. In addition to being trendy and stylish, her clothes are designed to be comfortable and adapt to all body shapes.
To adopt a simple, yet fashion-forward style in 2025, Lison is the influencer to follow!
Does combining modest style with the trends of 2025 seem difficult? Safya of the Instagram account @blackmaroccan is proof that it's possible! This French fashion influencer shares looks that are ultra-sharp, avant-garde and always ultra-stylish, all while respecting the codes of modest fashion.
On her Instagram account, discover outfit ideas ranging from a very feminine to a more streetwear style. You'll find plenty of oversized pieces, in soft tones, and, above all, lots of bold jewelry and accessories to elevate each of her outfits. Between vintage pieces found at thrift stores, jewelry unearthed from small brands, and luxury handbags, she knows how to appropriate trends and combine her key pieces with creativity.
But above all, Safya is the queen of layering ! She layers her garments with an eye for detail, creating original and unique looks. Learn how to master layering with her outfit ideas and style tips!
In addition to her outfit inspirations on Instagram, she shares her tips for unearthing nuggets on Vinted, "get ready with me" or trendy piece selections on her TikTok account.
Fashion influencer and mother of a little girl, Alexandra Guerain is shaking up the fashion sphere with her avant-garde style! On Instagram with her profile @alexandraguerain, she shares her inspiring outfits. With unstructured jackets, ultra-fitted tops, oversized jeans and daring accessories, Alexandra loves beautiful pieces, and her dressing room is a fashion lover's dream. Her urban-chic style oscillates between minimalist and sometimes streetwear inspirations. She's always ahead of the trends and asserts her avant-garde style with taste.
On her TikTok account, she shares the inspiration behind her outfits, and shows how she composes her everyday looks.
With a taste for art in a more global sense, she is passionate about interior design, and has created a studio in a minimalist, brutalist style. Her boundless creativity is evident in every one of her looks.
Emmanuelle Koffi of the Instagram account @emmanuellek_ regularly posts photos of her inspiring preppy chic outfits. This young Parisian woman stands out with her natural beauty and elegance, which she lets shine through in her trendy everyday looks. With her checkered skirt suits, polka-dot or lace dresses, babies, high boots and pumps, she's the Blair Waldorf of 2025.
Passionate about fashion, cinema and the aesthetics of the 60s, Emmanuelle shows us how to adopt a studious, refined and feminine style in 2025. In fact, she has co-created a collection of clothes that reflect her style with the Na-Kd brand. It includes a tartan-pleated miniskirt, a structured mini-dress and a pink tweed skirt. Preppy style essentials to adopt right now!
Is there such a thing as an influencer with a style that's both ultra-trendy and responsible? Tess Ryfas, aka @rosabohneur, is the proof! Ultra talented in sewing and creative, she shares on her social networks her passion for upcycling : the art of giving a second life to clothes by customizing them. She shows that it's possible to adopt the latest trends of 2025 by modernizing the outmoded and forgotten pieces in your wardrobe.
To learn more about upcycling and find ideas for customizing your clothes, check out our blog post dedicated to the subject:"Upcycling clothes: 7 ideas for customizing and recycling your clothes".
On Instagram she shares photos of her trend-setting outfits with feminine casual style and streetwear influences. She also has a YouTube channel on which she publishes content related to ethical fashion and trends: she scavenges thrift stores, breaks down the season's trends, or highlights responsible brands and small designers. A goldmine for developing a more eco-friendly, on-trend style this year!
As well as sharing our fashion tips, latest trends and style ideas on our blog, we're also active on social networks!
On the @cloz_smartcloset Instagram page, discover shopping selections, "get the look" to reproduce the outfits of your favorite fashion icons, cutting-edge fashion advice on topics such as colorimetry, fashion faux pas, or the latest trends.
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On our TikTok page, you'll find look-inspiration videos, fashion tips like how to tie a scarf in seconds, or how to wear shorts 4 different ways, and even dupe selections of designer pieces!
Join the growing Clozettes community and develop your fashion potential this year!
In 2025, fashion influencers play a key role in deciphering trends and inspiring everyday looks. Whether it's colorful vintage, minimalist chic, modest fashion or upcycling, each of these content creators brings a unique vision of fashion. By following these fashion influencers on Instagram, TikTok or YouTube, you'll stay ahead of the fashion trends of 2025 and find concrete ideas for asserting your style.
More than just inspiration, these influential profiles are also a true source of advice for spotting the year's key fashion pieces, learning how to compose balanced looks and even discovering new emerging brands. Their universe becomes an invaluable guide to enriching your wardrobe and easily adopting 2025/2026 trends. With Cloz, go even further: explore shopping selections, style tips and fashion inspirations to create unique outfits that are always on-trend.
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