For fashion e-commerce brands

Your visitors see your products.
They don’t buy them—Cloz solves that.

69% of your visitors leave without making a purchase. Two solutions to fix this—right on your product pages and in your customer data.
69%

abandoned shopping carts

Baymard Institute, 2024
10–15%

increased conversion rates through personalization

McKinsey, 2021
10 000+

female users in the Cloz app

Cloz internal data, 2026
Which product for which need?

Choose the right product, or combine both.

Sold separately, operating independently. Together, they provide a 360° view of the fashion customer experience.

On-site widget
SaaS Analytics App
Objective

Increase conversion rates on your website

Understanding Your Audience & Driving Traffic

Where is it located?

On your e-commerce site (white label)

In the Cloz mobile app

Catalog Expansion

Yes — stylistic attributes specified during onboarding

Yes — same qualification process

Customization

Contextual (sociological/geographical profile)

Behavioral and sociological

Key Performance Indicator

Conversion · Average cart value · Cart abandonment

Product engagement · Referral traffic · Style insights

Sold separately

Yes

Yes

On-site widget
Objective

Increase conversion rates on your website

Where is it located?

On your e-commerce site (white label)

Customization

Contextual (sociological/geographical profile)

Key Performance Indicator

Conversion · Average cart value · Cart abandonment

Catalog Expansion

Yes — stylistic elements in onboarding

On-site widget
Objective

Understanding Your Audience & Driving Traffic

Where is it located?

In the Cloz mobile app

Customization

Behavioral and sociological

Key Performance Indicator

Product engagement · Referral traffic · Style insights

Catalog Expansion

Yes — same qualification process

On-site widget
The challenge of fashion e-commerce

Your visitors see your products. They don't buy them. The Cloz widget solves that.

69% of fashion shopping carts are abandoned before purchase—the main reason being that shoppers can’t visualize themselves wearing a complete outfit. The Cloz widget is a white-label module integrated into your product pages: it generates cohesive outfits from your catalog, tailored to each visitor, without them realizing they’re interacting with Cloz.

How it works

From your catalog to results, in 4 steps.

Onboarding guided by Cloz — no technical intervention required from your team before going live.

30 MIN

Demo of your catalog

We'll show you the widget or dashboard in real time using your actual products.

STEP 1
A FEW HOURS

Catalog Expansion

Cloz automatically categorizes each product based on hundreds of style attributes. CSV or Shopify feed.

STEP 2
A FEW BUSINESS DAYS

Integration & Deployment

Widget: JS snippet validated on staging. SaaS Analytics: catalog connection only; no changes to your site.

STEP 3
LIVE

Measurement & Monitoring

Dashboard conversion widget or behavioral analytics. Monthly report provided by Cloz.

STEP 4
Request a demo
SaaS Analytics App
Brand Analytics Dashboard

Your products in the Cloz app: gain access to behavioral data from over 10,000 fashionistas.

A standalone product separate from the widget—no integration on your site required. Brands list their catalog in the Cloz mobile app, where over 10,000 users create outfits every day. The dashboard provides anonymized insights into their behavior regarding your products: engagement, outfit combinations, style profiles, and referral traffic. It’s a market intelligence tool—no on-site conversions.

Frequently Asked Questions

Questions to ask yourself before contacting us.

What is the difference between the Cloz widget and Cloz Analytics SaaS?

Cloz offers two distinct B2B products. The widget integrates into the brand’s e-commerce site and generates personalized outfits from its catalog to boost on-site conversion. The SaaS Analytics platform gives brands access to a dashboard tracking the behavior of the Cloz community (10,000+ users) regarding their products listed in the mobile app. Both are sold separately or together.

How does the Cloz widget enhance product listings?

Using the brand's catalog (CSV or Shopify/Magento feed), the Cloz engine analyzes and categorizes each item based on its style attributes. This automatic enrichment improves the relevance of the generated looks and the accuracy of the suggestions. The brand doesn't have to manually categorize its catalog—Cloz does it during onboarding.

How does the Cloz widget customization work?

The widget offers context-based themes tailored to the visitor’s demographic and geographic profile, which is inferred from visit context data. This context-based personalization does not require a user account or individual behavioral tracking—it is GDPR-compliant from the moment it is deployed.

Is Cloz compatible with Shopify and Magento?

Yes. The widget currently offers native integration with Shopify and Magento (via REST API). The SaaS Analytics platform connects to Shopify via real-time webhook synchronization—any catalog updates are reflected instantly, without the need for manual intervention. For other platforms, the connection is established via CSV or REST API.

Can you use SaaS Analytics without embedding the widget on your website?

Yes. The two products are sold separately. Listing products in the Cloz app and accessing the analytics dashboard are independent of the on-site widget implementation. A brand can access the dashboard without making any changes to its e-commerce site.

Get started with Cloz

Which Cloz product is right for you?

Let us get in touch with you within 24 hours for a 30-minute discussion—about widgets, SaaS analytics, or both.

Response within 24 business hours

Custom demo using your actual catalog

ROI simulation included

No obligation

Request a demo
By submitting this form, you agree to allow Cloz to store your data in order to process your request. GDPR rights: privacy@cloz-smartcloset.com
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